CAREER SUMMARY

SVP Group Creative Director
Digitas Chicago (Publicis)
August 2023 – Present

Screenwriter + Independent Group Creative Director
MRM NYC (McCann), Agit8 London, FCB Chicago
August 2022 – August 2023

Global Creative Director
Ogilvy Chicago
January 2020 – July 2022

VP Creative Director
FCB Chicago
July 2018 – January 2020

Creative Director
Ogilvy Johannesburg
April 2015 – July 2018

Global Creative Director
Metropolitan Republic (WPP)
August 2013 – December 2014

Associate Creative Director
FCB Johannesburg 
May 2012 – July 2013

Senior Copywriter  
Metropolitan Republic (WPP)
July 2011 – April 2012

Copywriter
DDB Johannesburg
November 2008 – June 2011

CAREER HIGHLIGHTS

  • Cannes Lions Film Gold Win

  • D&AD Pencil & One Show Pencil Wins

  • Led NERDS' first major campaign in 40 years, culminating in Super Bowl debut

  • Led the evolution of NERDS from a 2D candy icon into a fully realized 3D character universe, creating the Gummy mascot for NERDS Gummy Clusters

  • Led the complete reinvention of Blue Bunny, including a new positioning, identity system and mascot.

  • Recruited internationally from South Africa to the United States

  • Led multidisciplinary teams of 30+ creatives across two continents

  • Generated an organic campaign feature on Good Morning America

  • Ranked South Africa's Top 20 Creative Directors + Writers 2017

  • Led the launch of Trolli Gummi Pop, which became the #1 and #2 top-selling new SKUs in frozen handheld treats

  • Led the launch of Butterfinger, Baby Ruth & 100 Grand Ice Cream Bars

PERSONAL HIGHLIGHTS

  • Unable to fly at 8.5 months pregnant, refused to be relegated to a video screen during a major new business pitch.
    Instead, conceived and executedthe idea of appearing as a live 3D hologram - staging the
    first ever baby to beam into a boardroom, charming everyone and winning the business.

  • Walked a honey badger on a leash. It went about as expected.

  • Got to meet and speak with the one and only Ruth Bader Ginsburg.

  • Addison Rae said my outfit was cute on set.

SELECT BUSINESS RESULTS

  • Delivered the 2nd highest purchase intent score of any Super Bowl 2024 campaign
    Expanded creative leadership from NERDS + Trolli to Ferrero & Wells portfolio of iconic brands in 2+ years

  • Helped generate ~$8 million in new revenue for the agency for Cox

  • Communications in just 12 months

  • Directed Glade’s global brand redesignacross five global markets, producing 700+ modular assets

  • 1.2M new customers / 51% sales increase / 500+ million app plays for Vodacom’s 2016 Summer Campaign

  • Created Nando’s ad that generated 20M+ organic YouTube views, 800M+ global reach and was cemented in culture

  • ROI of $17 million on an under $1000 budget for the ‘Tweeting Badger’

NOTABLE AWARDS + HONORS

Cannes Lions Gold | Cadbury PreJoy | Use of Online Film | 2017
D&AD Wood Pencils | Cadbury PreJoy & KFC Suppertime Stories | 2017
One Show Bronze Pencil | KFC Suppertime Stories | Innovation in Branded Entertainment 2017
NERDS Super Bowl | Brand's first campaign in 40+ years + Super Bowl Debut | 2024
Top 20 SA Creative Directors + Top 20 SA Writers | Creative Circle | 2017
Adweek's 15 Best Commercials of 2017 | Cadbury PreJoy | Selected by the Cannes Film Jury | 2017
Gold Global MMA Smarties | KFC Suppertime Stories | 2017
Gold Loerie | KFC Suppertime Stories | 2017
Kantar Millward Brown Best Liked Campaign | South Africa | Vodacom Play Every Day | 2016
Best Campaign in the Vodafone Network Globally | Vodacom Play Every Day | 2017
FWA Site of the Day | Tweeting Badger | 2013
Webby Honoree + Multiple Cannes Shortlists | Tweeting Badger | 2013
Gold Midas | FNB "How Can We Help You" | Television | 2011

VIEW FULL AWARDS LIST

REFERENCES ON REQUEST